Problema: As a local pizzeria, Antico competes on-campus versus national chains.
Soluzione: Create Georgia Tech’s first intramural pizza-tossing team.
Rebranding Antico Pizza to a more contemporary logo and showcasing the connection to Georgia Tech with our intramural team, was the first step.
Event posters were created and posted around
campus to introduce students to the pizza tossing team.
Silicone “practice dough” is tossed and left around campus.
On-campus freebies featuring GTPi’s very own catchphrase. “Throwin’ Up Pizza.”