A free demo is provided to current gamers available on the Xbox marketplace.
After playing a demo, gamers are rated on their strengths and who they should be paired up with for assistance.
Digital “portals” are connected to other screens around the country.
The display comes alive when people from multiple locations walk in front of the screen
displaying game information and a co-op trailer.
As someone rides the escalator they see an extra reflection moving alongside theirs.
Trailer displays are turned into mini co-op challenges. For the video to play,
two people must perform opposing actions in unison.