Good News
Hillsong New York City
Role: Art Direction, Graphic Design
There is Good News For You...
There is Good News For You...
For many — Christianity & the message of the Gospel does not resonate. Still, Easter remains the most important event in Church as it symbolizes the Hope and Salvation, accessible to all, in Jesus and The Good News that He brings.
This multi-platfrom digital & print campaign sought to challenge the midset of those in disbelief and affirm that of what, in faith, Christians believe to be true.
By equipping Church members with print and digital collateral we aimed to literally take the message of this “Good News” to the streets using a gorilla marketing approach. Provocative and thought-provoking messaging, the juxtaposition of color / typography and attention grabbing textures / mediums were all used to encourage individuals to seek out this “Good News” at Easter Weekend Church services for an accompanying live “experience.”
